Pitch Deck Analyzer - User Guide

What This Tool Does

The Pitch Deck Analyzer is like having an expert VC partner review every pitch deck before you do. It:

• Reads your pitch deck files (PDF, PowerPoint, Word documents)
• Evaluates against proven investment criteria specific to your focus area
• Gives detailed scores for each important aspect (market, team, technology, etc.)
• Identifies critical gaps and missing information
• Provides actionable recommendations to improve the pitch
• Generates professional reports you can share with your team

Instead of spending 30 minutes reviewing a deck to find obvious issues, get a comprehensive analysis in 3 minutes.

How It Works (Simple Explanation)

The Analysis Process

• Upload: You upload a pitch deck file (PDF, PowerPoint, or Word)
• Text Extraction: The system reads all text from slides, notes, and content
• AI Evaluation: Three AI agents work together:

- Criteria Agent: Scores against specific investment criteria

- Gap Analysis Agent: Identifies what's missing or weak

- Recommendation Agent: Suggests specific improvements

• Report Generation: Creates detailed analysis with scores and recommendations
• Results: You get a comprehensive evaluation in 2-3 minutes

What Makes This Analysis Valuable

Consistent Evaluation: Same criteria applied to every pitch, eliminating bias

Comprehensive Coverage: Evaluates 15-20 specific investment criteria

Actionable Feedback: Specific suggestions for improvement, not just scores

Time Saving: Quick initial screening before deeper due diligence

Team Alignment: Shared framework for discussing opportunities

Getting Started

Accessing the Analyzer

• Log in to the platform with your admin credentials
• Click "Pitch Analyzer" in the left sidebar
• You'll see the upload interface with recent analyses below

Supported File Types

✅ What Works:

• PDF files (.pdf) - Most common format
• PowerPoint files (.pptx) - Native PowerPoint presentations
• Word documents (.docx) - Text-based pitch materials

📏 File Requirements:

• Maximum size: 50MB (most pitch decks are 5-20MB)
• Must contain readable text (not just images)
• English language content

❌ What Doesn't Work:

• Image-only PDFs (like scanned documents)
• Password-protected files
• Very old file formats (.ppt, .doc)
• Purely visual presentations without text

Step-by-Step: Analyzing a Pitch Deck

Step 1: Choose Your Evaluation Focus

Before uploading, select the appropriate rubric (evaluation criteria):

🏥 Therapeutics (APPROVED)

• For biotech, drug development, medical devices
• Focus: clinical evidence, regulatory pathway, market need
• Best for: pharmaceutical startups, medical technology

🔬 Deep Tech (BETA)

• For advanced technology, engineering, hard science
• Focus: technical innovation, IP position, scalability
• Best for: hardware, materials science, advanced manufacturing

🤖 AI/ML (APPROVED)

• For artificial intelligence and machine learning companies
• Focus: data strategy, model performance, AI ethics
• Best for: software AI, data platforms, ML applications

Status Labels:

• APPROVED: Fully tested, production-ready criteria
• BETA: Testing phase, may have evolving scoring

Step 2: Upload Your Pitch Deck

Method 1 - Click Upload:

• Click the large upload area
• Browse and select your file
• Wait for the green checkmark

Method 2 - Drag and Drop:

• Drag the file from your computer
• Drop it anywhere in the upload area
• File automatically validates

What Happens During Upload:

• File type is checked (PDF/PPTX/DOCX only)
• Size is verified (under 50MB)
• File integrity is confirmed
• You'll see the filename and size displayed

Step 3: Start the Analysis

• Ensure both rubric and file are selected (button will be enabled)
• Click "Analyze Pitch Deck"
• A progress modal appears showing real-time progress
• Watch the five stages complete:

- 📄 Validation (0-10%): Checking file and setup

- 🔍 Text Extraction (10-30%): Reading content from slides

- 🤖 AI Analysis (30-90%): Evaluating against criteria

- ⚙️ Processing (90-95%): Organizing results

- ✅ Complete (100%): Finalizing report

Step 4: Review Your Results

Analysis Complete Page Shows:

• Overall score and rating (e.g., "78% - Strong")
• Quick summary of strengths and weaknesses
• Links to detailed results and downloadable reports

Understanding Your Results

Overall Score Breakdown

90-100% (Excellent)

• Exceptional opportunity with minimal gaps
• Strong recommendation for serious consideration
• Usually indicates experienced team with proven market fit

85-89% (Very Strong)

• Solid opportunity with minor improvements needed
• Good candidate for deeper due diligence
• May have one or two areas needing attention

70-84% (Strong)

• Good foundation with focused improvement areas
• Worth continued evaluation and feedback
• Common score for promising early-stage companies

55-69% (Moderate)

• Has potential but significant gaps to address
• May benefit from mentorship or advisory support
• Consider re-evaluation after improvements

40-54% (Weak)

• Major concerns across multiple areas
• Substantial revisions needed before investment consideration
• May indicate fundamental issues with opportunity

Below 40% (Poor)

• Significant problems with pitch or opportunity
• Not ready for investment consideration
• May not align with your investment thesis

Detailed Results Page

Category Scores:

Each major area gets its own score:

• Market Opportunity (e.g., 85/100)
• Team & Execution (e.g., 70/100)
• Technology/Product (e.g., 90/100)
• Business Model (e.g., 75/100)
• Financial Projections (e.g., 60/100)

Individual Criteria:

Within each category, specific questions are scored:

• "Is there a large, addressable market?" (8/10 points)
• "Does the team have relevant experience?" (6/10 points)
• "Is the business model clearly defined?" (7/10 points)

Evidence and Reasoning:

For each score, you'll see:

• Evidence found: Specific content from the pitch deck
• Justification: Why this score was given
• Concerns: What's missing or unclear
• Suggestions: How to improve this area

Gap Analysis Section

Critical Gaps are prioritized by impact:

High Priority Gaps (Fix First):

• Missing essential information (e.g., no financial projections)
• Fundamental weaknesses (e.g., unproven market demand)
• Red flags (e.g., unrealistic timelines)

Medium Priority Gaps:

• Areas needing more detail or clarity
• Missing supporting evidence
• Competitive landscape concerns

Low Priority Gaps:

• Nice-to-have improvements
• Minor clarifications needed
• Formatting or presentation issues

Recommendations Section

Priority Recommendations:

Actionable steps ranked by impact and effort:

`

🔴 HIGH PRIORITY

Add Market Size Analysis

• Include TAM/SAM calculations with sources

• Expected impact: +15-20 point improvement

• Effort: 2-3 hours of research

🟡 MEDIUM PRIORITY

Strengthen Team Section

• Add advisor profiles and relevant experience

• Expected impact: +8-12 point improvement

• Effort: 1-2 hours to update slides

`

Quick Wins:

Easy improvements that can be made immediately:

• Add specific metrics to claims
• Include competitor comparison chart
• Clarify regulatory approval pathway

Next Steps:

Recommended immediate actions for the entrepreneur

Using Analysis History

Recent Analyses Dashboard

The bottom section shows your most recent analyses:

Each Analysis Card Shows:

• Filename and upload date
• Rubric used (Therapeutics, Deep Tech, AI)
• Overall score with color-coded indicator
• Time since analysis (e.g., "2 hours ago")
• Action buttons (View Details, Download Report)

Sorting and Organization:

• Most recent analyses appear first
• Filter by rubric type if needed
• Search by filename
• All analyses are permanently stored

Comparing Multiple Versions

Use Case: Iterative Improvement

• Analyze initial pitch deck → Get recommendations
• Entrepreneur makes improvements
• Analyze updated deck → Compare scores
• Track improvement across versions

How to Compare:

• Look at overall scores over time
• Check if specific gaps were addressed
• See which categories improved most
• Use to guide further feedback

Sharing Results

View Detailed Results:

• Click "View" for full browser display
• Easy to scroll through all sections
• Can screenshot or discuss in meetings

Download Professional Reports:

• Click "Download Report" for PDF version
• Clean, formatted report suitable for sharing
• Includes all analysis details and recommendations
• Can be forwarded to entrepreneurs or team members

What Each Rubric Evaluates

Therapeutics Rubric (70 Points Total)

Unmet Medical Need (10 points)

• Disease severity and prevalence
• Current treatment limitations
• Healthcare burden and costs

First/Best-in-Class Potential (15 points)

• Novel mechanism of action
• Competitive differentiation
• Intellectual property strength

Scientific Evidence (10 points)

• Quality of research data
• Clinical trial results
• Regulatory pathway clarity

Market Opportunity (10 points)

• Market size and growth
• Reimbursement landscape
• Commercial viability

Team Expertise (10 points)

• Scientific credentials
• Industry experience
• Advisory board strength

Development Strategy (10 points)

• Clinical development plan
• Regulatory strategy
• Manufacturing considerations

Financial Viability (5 points)

• Funding requirements
• Revenue projections
• Exit strategy clarity

Deep Tech Rubric (65 Points Total)

Technical Innovation (15 points)

• Novelty and differentiation
• Technical feasibility
• Performance advantages

Market Opportunity (10 points)

• Market size and timing
• Customer validation
• Application diversity

Product Development (10 points)

• Development roadmap
• Prototype status
• Manufacturing scalability

Intellectual Property (10 points)

• Patent portfolio
• Freedom to operate
• Trade secret protection

Team Capabilities (10 points)

• Technical expertise
• Industry experience
• Execution track record

Business Model (10 points)

• Revenue model clarity
• Customer acquisition strategy
• Pricing and margins

AI Rubric (75 Points Total)

Technical Foundation (15 points)

• Algorithm sophistication
• Data quality and access
• Technical architecture

Data Strategy (15 points)

• Data collection methods
• Data moats and competitive advantages
• Privacy and compliance

Product-Market Fit (15 points)

• Customer validation
• Use case clarity
• Market adoption potential

AI Ethics & Bias (10 points)

• Bias mitigation strategies
• Ethical AI considerations
• Regulatory compliance

Team Expertise (10 points)

• AI/ML technical skills
• Domain expertise
• Product development experience

Business Model (10 points)

• Revenue model
• Scalability potential
• Customer acquisition

Frequently Asked Questions

"My file won't upload"

Common Causes:

• File is too large (over 50MB)
• Wrong file type (only PDF, PPTX, DOCX work)
• File is corrupted or password-protected
• Internet connection issues

How to Fix:

• Large files: Compress images or remove appendices
• Wrong type: Save/export as PDF from original application
• Password-protected: Remove password before uploading
• Corrupted: Try re-saving from original application

"Analysis failed or got stuck"

This Can Happen When:

• File contains no readable text (image-only)
• Text is in a non-English language
• File is corrupted internally
• System is experiencing high load

How to Fix:

• Try with a different file
• Ensure text is selectable in your PDF
• Wait a few minutes and try again
• Contact admin if problem persists

"The scores seem wrong"

Remember:

• AI uses specific criteria, not general impressions
• Scores reflect information present in the deck, not company potential
• Different rubrics have different focus areas
• Missing information leads to lower scores

To Improve Accuracy:

• Choose the right rubric for your industry
• Ensure pitch deck has comprehensive information
• Include specific data and evidence where possible
• Consider if gaps are real or just presentation issues

"How do I interpret the recommendations?"

Priority Levels:

• High: Major improvements with significant impact
• Medium: Important improvements, moderate effort
• Low: Nice-to-have improvements

Implementation:

• Start with high priority items first
• Quick wins can be done immediately
• Share specific recommendations with entrepreneurs
• Use as basis for follow-up conversations

"Can I analyze the same deck multiple times?"

Yes, and it's encouraged:

• Track improvements over time
• Test different rubrics for comparison
• Re-analyze after entrepreneurs make changes
• All analyses are saved for comparison

"How accurate is the AI analysis?"

What It's Good At:

• Consistent application of criteria
• Identifying missing information
• Comparative scoring across deals
• Detailed gap analysis

What to Remember:

• AI reads text, doesn't understand context perfectly
• Supplement with your own judgment
• Best used as initial screening tool
• Human expertise still essential for final decisions

Best Practices

Before You Upload

Prepare Your Deck:

• Ensure text is readable (not image-only)
• Include speaker notes if they contain important info
• Remove any confidential information if sharing results
• Choose the most recent version

Choose the Right Rubric:

• Match to the company's primary technology/market
• When in doubt, ask yourself: "What's their main innovation?"
• Use Therapeutics for anything healthcare-related
• Use AI for companies where AI/ML is the core differentiator

During Analysis

Be Patient:

• Analysis takes 2-3 minutes on average
• Larger files take longer
• Don't close the browser tab during analysis
• Progress modal shows real-time status

After Analysis

Review Systematically:

• Overall score first - get the big picture
• Category breakdown - identify major strengths/weaknesses
• Gap analysis - understand what's missing
• Recommendations - plan next steps

Share Appropriately:

• Download reports for team discussions
• Forward specific recommendations to entrepreneurs
• Use scores for initial screening decisions
• Remember: supplement with human judgment

Building Your Process

For Initial Screening:

• Set score thresholds (e.g., 70+ for deeper review)
• Use gap analysis to identify deal-killers
• Track improvement over time
• Compare similar-stage companies

For Due Diligence:

• Use detailed results to guide questions
• Focus on low-scoring areas during meetings
• Validate AI findings with your expertise
• Use recommendations for entrepreneur feedback

Getting Help

Technical Support

For Upload Issues:

• Check file type and size first
• Try different browser if problems persist
• Clear browser cache if page won't load
• Contact admin for persistent issues

For Analysis Problems:

• Note the specific error message
• Try with a different file to isolate issue
• Check if other team members have same problem
• Report to admin with details

Improving Results

To Get Better Scores:

• Ensure comprehensive information in pitch deck
• Include specific data and metrics
• Add financial projections and market analysis
• Strengthen team and advisor sections

To Understand Scoring:

• Review detailed criteria in each category
• Look at evidence and reasoning for each score
• Compare with other analyzed decks
• Ask admin about specific rubric criteria

Feature Requests

Common Requests:

• New rubrics for other industries
• Custom scoring criteria
• Bulk analysis capabilities
• Integration with CRM systems

How to Request:

• Contact admin with specific needs
• Provide examples of desired functionality
• Explain business case for new features
• Be patient - development takes time

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Remember: The Pitch Deck Analyzer is a powerful screening tool that saves time and ensures consistent evaluation. Use it as your first-pass analysis, then apply your expertise and judgment for final investment decisions. The goal is to identify promising opportunities faster and provide better feedback to entrepreneurs.